HOW IT STARTED - What started as an unexpected opportunity in marketing became a complete career reinvention, and I never looked back. Turns out, what I really loved about engineering wasn't the engineering itself. It was the problem-solving, finding the right approach, building systems that work, and making complex things simple. That same mindset is what drives me today. Over the past decade I've worked across industries, from startups trying to find their footing to large corporates scaling globally. I've built marketing programs from scratch, shaped strategies across markets, and learned that the best marketing doesn't just get new customers - it earns trust.
WHAT KEEPS ME GOING - The puzzle. Every company, every market, every audience is different and unique. I love figuring out what makes a growth engine tick, building the systems behind it, and watching it scale. There's something deeply satisfying about turning a messy challenge into a clean, repeatable process that actually creates a business impact.
BEYOND MARKETING - Along the way I moved countries, changed industries, and picked up lessons that no textbook could teach. These experiences shaped how I think with flexibility, with perspective, and with a bias toward action. When I'm not deep in campaign data or building the next ABM and GTM play, you'll probably find me on a run, nature, or planning the next trip. I believe the best ideas come when you step away from the screen.
